Privacy Policy
Last updated 3 November 2026
This policy explains what data Derkins Labs (“we”) collects through this website, why, and what rights you have. We keep tracking light: our own product analytics are cookieless, and in Europe advertising cookies stay off until you accept them (see Cookies & analytics below).
What we collect
Contact requests
When you use the “Get in touch” form, we collect the information you provide: your name, work email, company (optional), your message, and an optional budget range. We also record your browser's user-agent string and a one-way hash of your IP address (never the raw IP) to help us prevent spam and abuse.
AI idea generator
The hero “What does your business do?” tool sends the one line you type to Anthropic's Claude API to generate its response. We also store that input, a timestamp, and a hashed IP address in our database so we can understand how the tool is used and improve it. Anthropic processes the input to produce the response under its own terms. Please do not enter confidential, personal, or sensitive information into this field.
Why we collect it
- To respond to your inquiry and, if relevant, discuss working together.
- To generate the AI ideas you asked for.
- To protect the site from spam and abuse.
- To understand, in aggregate, how the demo is used so we can improve it.
We do not send your contact-form contents to advertising platforms. With your consent, we measure successful submissions as described below.
Where it is stored
Submissions and generator logs are stored in a PostgreSQL database hosted on Vercel's infrastructure. Access is limited to the small Derkins Labs team. Inputs to the AI generator are additionally processed by Anthropic to produce the response.
Retention
We keep contact requests for as long as needed to handle your inquiry and any resulting relationship, and generator logs for up to 24 months for analysis, after which they are deleted or anonymized. You can ask us to delete your data sooner.
We never sell your data
We do not sell, rent, or trade your personal data. We share it only with the infrastructure providers named above to operate this site, and advertising measurement providers as described below when you consent.
Your rights
Depending on where you live (for example, under the GDPR or similar laws), you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate data.
- Ask us to delete your data.
- Object to or restrict certain processing.
- Request a copy of your data in a portable format.
To exercise any of these, use our and we'll respond promptly.
Cookies & analytics
We keep first-party, cookieless product analytics: our own server records anonymous, aggregated funnel events - for example, a page view, that the idea generator was used, or that a “Get in touch” button was clicked. These events are counted on our server; they set no cookies, do not build a profile of you, and are not shared for advertising.
For advertising measurement we use Google Ads conversion tracking for the demo and the OpenAI Measurement Pixel for successful contact submissions. If you visit from the European Economic Area, the United Kingdom or Switzerland, advertising cookies are off until you accept them in the notice on the site: we use Google Consent Mode and only load the OpenAI Pixel after consent. Elsewhere, advertising measurement is on by default and no notice is shown. The OpenAI Pixel can send advertising and browser identifiers and a lead-created event to OpenAI; our integration does not pass your name, email, company, or message. Its attribution cookie lasts up to 30 days and its browser-reference cookie up to 365 days, subject to browser restrictions. If you decline, the form still works and no OpenAI measurement events are sent.
Changes
We may update this policy as the site evolves. The “last updated” date at the top reflects the current version.
Contact
Questions about privacy or a data request? Use our .